שטראוס+ הופכים קניות למתנות

Features of Strauss+ הופכים קניות למתנות:

1. Receipt Scanning: Upload shopping receipts to automatically detect and award points for eligible Strauss products.

2. Point Multipliers: Earn double points during promotions for faster reward accumulation.

3. Diverse Rewards: Redeem points for discounts, gift cards, cooking workshops, or charitable donations.

4. Product Catalog: Built-in guide to identify Strauss brands (e.g., Yad Mordechai, Dani, Elite).

5. Personalized Offers: Tailored promotions based on purchase history.

6. Activity Feed: Track points, notifications, and new rewards in real time.

Advantages of Strauss+ הופכים קניות למתנות:

1. Simplicity: Minimal effort required—scan receipts and earn points passively.

2. High Value: Generous welcome bonus and frequent double-point campaigns.

3. Brand Focus: Ideal for households regularly buying Strauss items (snacks, dairy, coffee).

4. Flexible Redemption: Options range from practical discounts to unique experiences.

5. No Expiry: Points remain valid indefinitely.

6. Multilingual Support: Hebrew interface with clear instructions for all users.

Disadvantages of Strauss+ הופכים קניות למתנות:

1. Limited Geographic Reach: Only available in Israel, excluding international Strauss fans.

2. Receipt Errors: Scanning glitches may require manual verification.

3. Niche Appeal: Less useful for users who rarely purchase Strauss brands.

4. Slow Customer Service: Delays in resolving reward redemption issues.

Development Team:

Developed by Strauss Group’s in-house digital innovation team, leveraging decades of consumer insights and mobile tech expertise. The app integrates advanced OCR (optical character recognition) for receipt processing and prioritizes user privacy with encrypted data storage.

Competitive Products:

- Shufersal Club: Offers broader rewards across all grocery brands but lacks Strauss-specific perks.

- Coca-Cola Rewards: Focuses solely on beverages; fewer redemption options than Strauss+.

- Isracard Benefits: Multi-brand rewards program with complex point systems, less user-friendly.